World swimming champion Ryan Lochte has been announced as Gentle Laser Hair Removal global brand ambassador, appearing across its advertisements and campaigns.

Competitive swimmers shave to reduce drag when in the pool and Lochte said 'Since getting Gentle Laser Hair Removal, I can spend the time I used to spend shaving, training in the pool. With everything else I have to think about, it's nice to know shaving is not on that list'.